Our analysis includes:

• targeted demographic group
• key word development
• link popularity assessment
• META tag development
• search engine specific text
• appropriate web rings and links sites
• search engine registration 
• search engine rank monitoring
• traffic and trend reporting

We also recommend utilizing our Search Engine Registration Service every 4 to 6 weeks. Read on to discover why this is a necessity in today's internet climate.

The phenomenal growth of the Internet in the last five years has resulted in the evolution of search engines into two groups: search engines and directories. The term "search engine" is often used generically to describe both true search engines and directories. They are not the same. The difference is how listings are compiled.

Search Engines: Search engines, such as Altavista, HotBot , Lycos and Excite, create their listings automatically. Search engines crawl the web, then people search through what they have found. If you change your web pages, search engines may eventually find these changes, and that can affect how you are listed. Page titles, body copy and other elements all play a role.

Directories: A directory such as Yahoo depends on humans for its listings. You submit a short description to the directory for your entire site, or editors write one for sites they review. A search looks for matches only in the descriptions submitted. Changing your web pages has no effect on your listing. Things that are useful for improving a listing with a search engine have nothing to do with improving a listing in a directory. The only exception is that a good site, with good content, might be more likely to get reviewed than a poor site.

Hybrid Search Engines: Some search engines maintain an associated directory. Being included in a search engine's directory is usually a combination of luck and quality. Sometimes you can "submit" your site for review, but there is no guarantee that it will be included. Reviewers often keep an eye on sites submitted to announcement places, then choose to add those that look appealing.

Every search engine site has search engine software, the program that sifts through the millions of pages recorded in the index to find matches to a search and rank them in order of what it believes is most relevant. So how do search engines go about determining relevancy? They follow a set of rules, with the main rules involving the location and frequency of keywords on a web page. Call it the location/frequency method, for short. Pages with keywords appearing in the title are assumed to be more relevant than others to the topic. Search engines will also check to see if the keywords appear near the top of a web page, such as in the headline or in the first few paragraphs of text. They assume that any page relevant to the topic will mention those words right from the beginning. Frequency is the other major factor in how search engines determine relevancy. A search engine will analyze how often keywords appear in relation to other words in a web page. Those with a higher frequency are often deemed more relevant than other web pages.

Now, it is time to qualify the location/frequency method described above. All the major search engines follow it to some degree, in the same way cooks may follow a standard recipe. But cooks like to add their own secret ingredients. In the same way, search engines add spice to the location/frequency method. Nobody does it exactly the same way, which is one reason why the same search on different search engines produces different results.

To begin with, some search engines index more web pages than others. Some search engines also index web pages more often than others. The result is that no search engine has the exact same collection of web pages to search through. 

Search engines may also give web pages a "boost" for certain reasons. For example, Excite uses link popularity as part of its ranking method. It can tell which of the pages in its index have a lot of links pointing at them. These pages are given a slight boost during ranking, since a page with many links to it is probably well-regarded on the Internet.

Some hybrid search engines, those with associated directories, may give a relevancy boost to sites they have reviewed. The logic is that if the site was good enough to earn a review, chances are it is more relevant than an unreviewed site.

HotBot and Infoseek give boost to pages with keywords in their meta tags. But Lycos doesn't read them at all, and there are plenty of examples where pages without meta tags still get highly ranked. They can be part of the recipe, but they are not necessarily the secret ingredient.

Search engines may also penalize pages or exclude them from the index, if they detect search engine spamming. An example is when a word is repeated hundreds of times on a page, to increase the frequency and propel the page higher in the listings. Search engines watch for common spamming methods in a variety of ways, not the least by following up on complaints.

Not long ago the search engines would add your web site to their listings within a few days of being submitted to them; now, the wait for a listing can be a few months. Today, the number of web sites has become astronomical and the search engines have had to adapt in order for their services to be useful. Their databases are now purged about every 3 to 4 weeks. The web sites that remain or maintain any reasonable ranking are those that have content that has been updated or have been resubmitted to the search engines for listing. Previously, the search engines would also spider/crawl through all the sub-pages of your web site; gathering key words and information about your web site. Yet another change is that the search engines no longer spider all the sub-pages in your web site. Unfortunately, this means that most important content of your site will not be indexed by the search engines.

To combat these changes in search engine practices, Beyond Horizons, LLC offers monthly marketing service. This service is designed to help our clients who want to maintain their listings in the search engines. To this end, Beyond Horizons, LLC has created a monthly service which will resubmit your domain name and the sub-pages within your web site. An example would be domain name beyondhorizons.com and the sub-pages would be: beyondhorizons.com/portfolio, beyondhorizons.com/services, and beyondhorizons.com/consulting, etc. The submission of your sub-pages has now become a requirement because most search engines will no longer spider/crawl beyond the domain name; therefore, missing some of the most important content of all!

The service is $69.95 per month per domain name to resubmit your web site and the important sub-pages. The pages that are not resubmitted are the contact page or pages that have little to no text.

If you have any questions about the direction in which search engines are headed or questions about our service, please contact us on this site, e-mail us or call us at (913) 393-1900.

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